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beehiiv is free to start, and most solo creators can run a newsletter on the Launch plan for a while before paying anything. Scale and Max only become worth it once specific needs—automations, monetization, or digital products—show up in your workflow. This guide breaks down what each plan includes, where the published price changes with your subscriber count, and what to verify before you upgrade.
- beehiiv Pricing at a Glance
- beehiiv Launch: Is the Free Plan Enough?
- beehiiv Scale: When Is It Worth Paying For?
- beehiiv Max: Who Actually Needs It?
- How beehiiv Pricing Changes as Your List Grows
- What Happens After the beehiiv Free Trial?
- Which beehiiv Plan Should You Choose?
- Is beehiiv Worth the Price?
- Frequently Asked Questions
- Related reading
beehiiv Pricing at a Glance
beehiiv's current plans are Launch, Scale, Max, and Enterprise. (See beehiiv's pricing page.)
Pricing below reflects beehiiv's published rates as of late September 2026.
| Plan | Price at the 1,000-Subscriber Tier | Best For |
|---|---|---|
| Launch | Free | Starting a newsletter |
| Scale | At 1,000 subscribers, Scale costs $49 per month on monthly billing, or the equivalent of $43 per month ($517 per year) on annual billing. See current pricing. | Automations and monetization |
| Max | At 1,000 subscribers, Max costs $109 per month on monthly billing, or the equivalent of $96 per month ($1,151 per year) on annual billing. See current pricing. | Branding removal, 4-10 publications, priority support |
| Enterprise | Custom pricing | 100K+ subscribers |
Scale and Max pricing changes with subscriber count and billing interval; the figures above reflect the 1,000-subscriber tier only.
beehiiv Launch: Is the Free Plan Enough?
Launch is beehiiv's starting tier, built to cover the basics of running a newsletter without a subscription.
Launch costs $0, supports up to 2,500 subscribers, and includes unlimited email sends, newsletter, website, podcast, and campaign analytics. (See beehiiv's pricing page.)
When does Launch stop being enough? There are two separate triggers. First, Launch has a subscriber ceiling (noted above), so growing your list past it forces an upgrade on its own. Second, even well below that ceiling, you may need to upgrade sooner if your workflow depends on automations or monetization, which are gated to Scale or higher regardless of list size.
beehiiv Scale: When Is It Worth Paying For?
Scale is the tier where beehiiv's automation and monetization tools unlock.
Scale includes Email Automations, Digital Products, paid subscriptions, and advanced website analytics. (See beehiiv's pricing page.)
A recorded trial session found the automation builder reachable, but activating an automation required an upgrade—consistent with the plan-gating described above. The same session found Digital Products screens reachable, though publishing a product required Scale as well.
The Automation builder stated that publishing or activating automations required an upgrade to Scale or Max. (See beehiiv.)
Digital Products could be explored during the trial, while the screen stated that product publishing required the Scale plan. (See beehiiv.)
beehiiv Max: Who Actually Needs It?
Beyond the price shown above, a few Max-specific differences from Scale are now confirmed:
Launch and Scale each support up to 3 publications; Max supports up to 10 publications. (See beehiiv's pricing page.)
Max includes removal of beehiiv branding, which is not included on Scale. (See beehiiv's pricing page.)
Max includes priority human support, unlike Scale. (See beehiiv's pricing page.)
Treat Max as a tier to revisit once one of these specific gaps—branding, running more than three publications, or support response time—actually becomes a constraint for you, not as a default starting point.
How beehiiv Pricing Changes as Your List Grows
Scale and Max pricing scales with subscriber count up to 100,000 subscribers; beyond 100,000 subscribers requires the Enterprise plan. (See beehiiv's pricing page.)
beehiiv Enterprise is a current plan with custom pricing for publishers with more than 100,000 subscribers. (See beehiiv's pricing page.)
In practice, the Scale and Max figures shown above are a single data point—the 1,000-subscriber tier—not the price at every list size. Expect the actual cost to move as your subscriber count changes, and to differ again between monthly and annual billing. This guide does not reproduce beehiiv's full subscriber-tier pricing table; check the official pricing page for your specific subscriber count.
What Happens After the beehiiv Free Trial?
A 14-day Max trial was started; the screen did not show a credit-card requirement. (See beehiiv.)
New beehiiv accounts can start a 14-day trial with no credit card required; during the trial the account is technically on the Launch plan with temporary access to paid features, and it remains on Launch after the trial unless upgraded. (See beehiiv's pricing page.)
In other words, the trial does not move your account to a separate Max plan record—the account stays on Launch, with paid features temporarily unlocked for the trial period.
The trial screen stated that the account would move to the free Launch plan after the trial. (See beehiiv.)
If you do not upgrade before the trial ends, the account simply continues on Launch—nothing is automatically charged.
What this guide has not verified: an actual paid upgrade, a completed subscription charge, cancellation, or a refund. If any of these are decision-critical for you, confirm them directly with beehiiv before subscribing.
Which beehiiv Plan Should You Choose?
- Starting a newsletter with no budget yet: Launch.
- Need automations, or want to sell digital products or paid subscriptions: Scale, once those features are actually part of your plan.
- Want branding removal, more than three publications, or priority support: Max may be worth it once one of those specific features matters to you.
- Running a large publication beyond Scale and Max's subscriber ceiling: Enterprise, offered at custom pricing—contact beehiiv sales for a quote.
Is beehiiv Worth the Price?
For a solo creator still validating a newsletter idea, beehiiv's free Launch plan removes the cost barrier entirely, and the upgrade path only matters once automations or monetization are already part of your workflow. Pricing alone does not answer whether beehiiv is the right platform day-to-day—for that, see the full beehiiv Review, which covers the newsletter editor, subscriber tools, and what was and wasn't tested hands-on.
Referrals through this link may also currently qualify for beehiiv's Partner Program trial and discount offer:
beehiiv's Partner Program offers referrals a 14-day trial and 20% off the first 3 months of any paid plan. (See beehiiv's Partner Program.)
Start Your beehiiv Trial with a Partner Discount
Frequently Asked Questions
Is beehiiv really free?
The Launch plan price was $0. (See beehiiv.)
How much does beehiiv cost per month?
It depends on your subscriber count and billing interval—see the Scale and Max figures in the pricing table above.
Does beehiiv charge based on subscriber count?
Scale and Max pricing scales with subscriber count up to 100,000 subscribers; beyond 100,000 subscribers requires the Enterprise plan. (See beehiiv's pricing page.)
What happens after the beehiiv free trial?
The trial screen stated that the account would move to the free Launch plan after the trial. (See beehiiv.)
When should I upgrade from Launch to Scale?
Upgrade to Scale when you need automations, digital products, or paid subscriptions—or when your list grows beyond Launch's 2,500-subscriber limit.
Scale includes Email Automations, Digital Products, paid subscriptions, and advanced website analytics. (See beehiiv's pricing page.)
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